Employees exchange their thoughts in front of the company building

Establishing a sustainable feedback culture

A company's culture is determined by the basic communication with one each other — how we discuss tasks, responsibilities and successes, as well as mistakes and failures. One thing is certain: constructive feedback is always enriching.

Pulse Feedback effectively establishes a sustainable feedback culture in the company in three ways:

  • As those responsible for cultural or organisational development, you promote the feedback culture by stimulating continuous feedback in the company with Pulse.
  • All employees strengthen the feedback culture in their teams with Pulse Team Feedback.
  • Each individual employee grows with peer feedback and becomes familiar with the use of feedback.

Thanks to regular surveys and concrete support for more constructive feedback, you'll establish a wholly new feedback culture. This enables shifting one's mindset to see mistakes as learning opportunities and to turn good ideas into excellent ones.

With Pulse you can…

  • Stimulate continuous feedback within teams
  • Empowering teams and staff to initiate feedback themselves
  • Stimulate a continuous dialogue in the teams around your topics
  • Ensure that values and behaviour patterns are continuously reflected and adapted

Establishing a feedback culture: how does it work?

Feedback culture can be established sustainably by ...

  • those responsible for cultural or organisational development regularly ask employees for constructive feedback.
  • Employees ask for feedback for their team or for themselves.

With time comes practice, and it’ll become easier and easier to formulate honest and constructive feedback.

Pulse offers targeted assistance throughout every step of the feedback process. As an example, Pulse helps you formulate constructive messages formulated in the first-person. This will enable a healthy feedback culture to casually develop throughout the team. Hence, as constructive feedback is willingly given and accepted, there’s a longer lasting effect.
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How Swisscom created a constructive feedback culture with Pulse

Feedback is important and valuable for continuous improvement. However, it isn’t always perceived as an opportunity, sometimes it’s also perceived as a threat or an attack. This is why Swisscom has been pursuing its goal of establishing and promoting a constructive feedback culture within the company for many years — so that feedback isn’t avoided, but actively sought after.

Among other measures, Pulse is used to conduct regular feedback rounds at all hierarchy levels of the company. The surveys provide a regular momentum to employees, to share feedback with each other about their current collaboration. Additionally, the tool and the accompanying communication, implicitly and explicitly, impart competencies on how to give feedback as constructively as possible.

The success: since launching Pulse, the feedback culture in the company hasn’t simply continuously improved, employees are increasingly involved via Pulse. Their participation is steadily more frequent, a higher number of employees are writing comments, and such comments are increasingly numerous and longer.

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Portrait Philippe Nicod

Establishing a constructive feedback culture has been one of Swisscom’s important goals for many years. Pulse helps us achieve this goal, step by step, and enables us to concretely measure our success.

Portrait Philippe Nicod

Philippe Nicod

Lead Chapter Fututre Workforce — Swisscom