Employees defining OKRs together based on Pulse results

By Claudia Leu on 23.01.2020 | 5 minutes reading time

The classic, anonymous annual employee survey with many questions and quantitative data no longer corresponded to the dynamic, innovative culture of localsearch. So the HR managers set out in search of a better alternative. With Pulse Feedback, they found what they were looking for.

Localsearch wanted to sharpen the focus of the annual employee survey and place more emphasis on the company’s purpose, its clients, and the development of its teams and employees. The survey should be short and regular, but at shorter intervals and more frequently. The goal was to obtain qualitative feedback from employees that is useful for the company. Ideally, these should be transparent comments that strengthen an open, non-judgmental feedback culture. These were localsearch’s main requirements for a new survey tool.

Pulse Feedback takes a different path

Today, Pulse Feedback replaces the classic employee survey at localsearch. The advantage: With only seven questions, the survey is more efficient and more appealing. The results can be viewed immediately after completing the survey. Instead of letting off steam anonymously, the focus is on transparent, constructive feedback. The feedbacks are are shown within each team with name and photo and to all others in anonymous form. Every single team is responsible for working with the survey results. Instead of an annual employee survey, Pulse Feedback surveys the current mood two to three times a year.

Faster reaction time in digital change

With its digital business model, localsearch is at the forefront of digital transformation. Pulse Feedback and the team at Creaholic are ideal partners in these fast-moving times. With feedback loops at shorter intervals, localsearch reacts to rapidly changing situations and increases the company’s reaction time. The results are available in real-time. Teams initiate changes directly.

“You really have your finger on the pulse of the company. When the team reflects on its current situation three times a year thanks to the survey and discusses smouldering conflicts but also innovative ideas, this is an enormous enrichment for the company. I don’t think a classic employee survey can do that.”
Gabriela Schenker, localsearch

Every single employee can make a contribution

At localsearch, the teams discuss the Pulse Feedback results in workshops and jointly define measures. Just for the next three months and not for the whole year as in the past. In this way, the desired improvements become tangible and can be achieved more quickly. Employees at all levels actively work with the feedback and can thus make a difference – even with small changes.

“Our employees deal with the Pulse Feedback survey in an open and solution-oriented manner. In the past, employees often used the survey to let off steam. Today, they do not only mention problems but also autonomously propose solutions. One particularly impressive suggestion was a job rotation that was meant to promote understanding between different teams.”
Gabriela Schenker, localsearch

Transparency changes the feedback culture

The idea of making all comments of the employee survey transparent triggered some uneasiness and rejection in management and HR managers at the beginning. However, our previous experience with surveys in other companies shows that this uncertainty quickly subsides. This is also true of localsearch. The comments in Pulse Feedback are visible to all employees at localsearch, and at team level even with the name of the author. When Pulse Feedback was introduced, the comments were still relatively passive and cautious. After two surveys, however, the employees gained confidence and commented actively and in a solution-oriented manner.

“The introduction of Pulse Feedback has raised transparency in the company to a new level and greatly improved the communication culture among employees.”
Gabriela Schenker, localsearch

Another positive effect of Pulse Feedback is the breakthrough of the prevailing culture of harmony, which is particularly pronounced in grassroots Switzerland. Conflicts have negative connotations, yet there is huge improvement potential in constructive conflicts, especially concerning a learning and error culture. The new transparency of Pulse Feedback promotes honest feedback and takes away the fear of making mistakes.

Pulse Feedback is versatile

However, localsearch not only uses Pulse Feedback to survey employee satisfaction but also employs the instrument to anchor its four principles of leadership and cooperation (“performance-oriented”, “solution-oriented”, “simple” and “inspiring”). The questions asked in Pulse Feedback always focus on these four principles. In this way, a regular impulse is given to the employees to discuss the company principles in their team. And more importantly: to think about how they can apply and live them in daily business. Change is constant in the working environment of a digital company, but the principles and purpose remain constant. Pulse Feedback creates stability in fast-moving times.

localsearch also links Pulse Feedback to their OKRs (Objectives and Key Results). Following the surveys, in the team workshops, each team develops an objective for the next three to four months and defines key results against which they can measure the achievement of their objective.

Feedback is the breakfast of champions

Efficient teams communicate better. Alex “Sandy” Pentland from MIT has researched this relationship in detail and published the results in the Harvard Business Review.

If you want to promote the feedback culture in your company with an effective employee survey, Pulse Feedback is the right solution. Learn more. In a short interview, we will answer your questions and show you how Pulse Feedback helps your teams develop impact.

Quote from Gabriela Schenker localserach
Gabriela Schenker works in HR Development. She supervises further education projects in the areas of leadership, coaching and company health management. Together with her supervisor, she is responsible for Pulse Feedback at localsearch.


localsearch is the leading marketing and advertising partner for Swiss SMEs. The product portfolio of localsearch supports companies in being found online, acquiring new customers and retaining them in the long term. With simple and effective solutions for online marketing, competent on-site consulting and an attractive price-performance ratio, localsearch ensures the success of SMEs in the digital world. With local.ch and search.ch, localsearch also operates and markets the highest-reach directory and booking platforms in Switzerland.

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